A planned feature announced by Google – “personalized search” (also here) is surely to go along the Google’s party line with invading people’s privacy. In the article we even see how they adapt to the modern public trend of suspecting Google in all the evils by mentioning how they “value” privacy, how users will be able to opt-in and such. Nothing really new in this news.

On the other hand, Google is no doubt to help myriads of those with ADD by this new service.

Indeed, if you, like me, do like the variety of the generic SERP’s with lots of [slightly] unexpected results you can easily be distracted from the main topic you are researching. And since the majority of folks on the web who suffer from ADD would find this feature curative to them, Google is to celebrate another success on the way to it’s Grand Goal.

PS
Also notable here is the subtle evidence of enormous Internet growth. Some 10 years ago you might feel lucky having only a handful of results returned to many of usual searches, now to most searches, even elaborated ones, you often get millions of results – so the search engines now really have got the material to work with.